Guiness World Record Float
Developed a high profile signature event to celebrate and generates buzz around the opening of the new World of Coca-Cola. Leveraged the re-launch of Vanilla Coke as the foundation for powerful imagery of the world’s largest float certified on site by the Guiness Book of World Records.
The gala featured a larger than life 15’ soda fountain glass holding 3,000 gallons of soda, 7,200 scoops of vanilla ice cream, a 12’ straw and 65lb aluminum cherry.
Results: Broadcast segments included CNN Headline News and Fox and Friends with local television news coverage in 22 of the top 25 media markets. Also more than 160 print/online stories most notably in the Associated Press, Wall Street Journal, Washington Post and CBSNews.com.
